We’re just 19 days away from wrapping up one of the most unprecedented elections of our lifetime. The stakes are high—not just for America, but for hundreds, if not thousands, of campaigns across the country.
As we approach the final stretch, it will soon be too late to plan and execute effective Direct Voter Contact tactics. One key strategy is Direct Mail. Before we dive into the details, let’s acknowledge that direct mail remains a vital and trusted channel for brand communication. If your budget allows, now is the time to plan, create, and deploy your mailings. Get that mail out!
But what if you didn’t plan as well as you hoped or just experienced a fundraising boost? What can you do now?
This is where text messaging shines. In today’s world, 97% of voters own a cell phone, and that text message you send is likely to be read within the first five minutes. When direct mail isn’t an option, don’t overlook the power of visuals. If you can, spend those extra pennies to turn your message into an MMS. Voters love visuals!
While text messaging may not have the full impact of direct mail, it can be deployed in minutes and offers a cost-effective solution. It allows you to quickly respond to crises, disseminate important campaign alerts, and enhance larger tactics like digital outreach or canvassing. It’s a budget-friendly way to chase ballots and boost your GOTV efforts.
However, keep in mind that while text messaging is a powerful tool, it can also be a hindrance if not used wisely. Here are some tips to help you maximize your text messaging efforts:
- Apply proper 10DLC (10-digit long code) or short code verification.
- Include direct calls to action.
- Always announce who is sending the text.
- Use clear language to avoid being flagged as spam or causing subscribers to opt-out.
- When a user opts-out, ensure they remain opted-out.
Many campaigns have turned off recipients whether they be voters or donors. It’s not as easy as “when in doubt, blast ‘em out” there is a science, there are tactics, and yes, strategy still matters.
Reach out to us today, and learn how we can help you in the final stretch of this election cycle.
